Lead
capture & conversion for UK teams
Turn website enquiries into structured leads, route them to the right person, and follow up automatically — with a clean audit trail.
What is a lead?
A lead is a potential customer who shows interest — for example by filling a form, requesting a demo, or asking for pricing. Lead helps you track, qualify, and convert them.
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Capture
Capture leads from your website forms, email, or manual entry — with all details in one place.
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Route
Route leads to the right team member based on company size, service interest, or urgency.
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Convert
Track stages (New → Contacted → Qualified → Won), set reminders, and convert into customers.
How Lead works
A simple flow designed for speed and clarity.
1️⃣
Collect
Forms on your site send leads into ORDIN automatically.
2️⃣
Qualify
Tag the lead (Payroll / HR / IT / Services / Lead) and add notes.
3️⃣
Follow up
Assign owner, set next action, and track status with an audit trail.
4️⃣
Convert
Convert to a customer flow: contract → onboarding → invoices.